Diana Hunt is a very rich woman: she intends to diversify her investments and has recently undertaken the business of acquiring hotel facilities, focusing on Italian tourist destinations, one of which will give her a lot of satisfaction in the entrepreneurial field and with an unexpected surprise for Judy, a of his two daughters. All communication and tourist activity of the various destinations will be managed by A.F.W. one of the most important agencies in the world. James Fritz, son of the founder and owner of the A.F.W. group decides to visit Italy and stop by one of the locations to include it as an offer to its customers. In private, James leads a very hectic life and is single by choice. Judy, Diane Hunt's daughter, is a designer and deals with interiors for her mother's company: she has a complicated private life as she is unable to have a long-lasting relationship as she would like, she has a mild character and is very sensitive, dreamy and romantic: she believes in true love and prince charming. Having arrived in the chosen location, James participates in the inaugural event of the new tourist facility and accidentally meets Jane. Both don't know who the other is and thanks to a funny coincidence they will meet again and decide to date. James is fascinated by Jane's stories and he unintentionally manages to open her heart. James and Judy want to hide from themselves that they have fallen in love. Everyone will bring out the best in the other. James will bring out publications highlighting how magnificent the location is also for Love. James' tourist proposal will be a very important media launch for the location which will be sold out and will push Diana to implement other destinations. And James and Judy don't know that everything will end in a beautiful love story after a thousand twists and turns.